Wednesday, April 19, 2006


Nope, you HAVE to watch the commercials

basically, the system looks for flags that are generally used to increase interactivity with TV (i.e. 'more information', 'extra footage', etc):
Philips suggests adding flags to commercial breaks to stop a viewer from changing channels until the adverts are over. The flags could also be recognised by digital video recorders, which would then disable the fast forward control while the ads are playing.



NeverMoon said...

Worst. Idea. Ever.

moleboy said...

on the plus side, the DVR makers would have to agree to comply with these standards.
The DVR makes have, so far, a vested interest in NOT complying with such standards.

Luke said...

Dude! Weak!

The day they implement this nationwide, is the day when I stop paying for the cable. :P

Average Joe may not understand the broadcast flag, so media inustry can put a positive spin on it.

But this has a direct effect on the lifestyle of the average american couch potato. There is no way to put a positive spin on "you can't switch cannels during commercials". There is no way to sell this "feature" to the consumers.

This is the worst idea under the sun, and yet I have this sneeking suspecion that it will be embraced by the industry signed into law at some point in the near future.